1. Wow Magazine 
WOW is a celebrity lifestyle/entertainment magazine conceived as a resource material for relaxation, information, education and mini-work material for the active Nigerian.
The basic concept of the magazine is primarily to showcase the essence and vibrant energy of Nigerians to the entire world. It explores our values, achievements, expectations, fears and the various options available to us in our drive for self-actualization, through celebrity interviews, entertainment, fashion and beauty, politics, lifestyle and lots more, thus, promoting the witty and confident side of our celebrities.
Nigerians who have achieved recognition or satisfaction in diverse fields are encouraged to share their experiences as a way of motivating others. Such interviews are featured in special issues.
FORMAT
WOW magazine is an all colour magazine. It is published quarterly and has been designed for distribution nationwide through existing distribution networks available to us. WOW magazine is a celebrity magazine that dares to be different. Hence its cover price separates it from other soft-sells but keeps it within reach of its target market.
TARGET
The core target of WOW runs between the young, active, upwardly mobile executives, and the discerning and fun-loving readers of all ages and status.
WOW is for today’s man and woman. It is a viable vehicle for advertising goods/services and ideas targeted at Nigerians and those who share Nigeria’s ideas. Wow will become advertisers’ preferred medium to ride into the hearts of the real market.
2. Street Kicks
The Nigerian entertainment industry has witnessed unprecedented growth over the last few years. Nigerian movies continue to entrench some kind of cultural colonialism across the continent while the youthful music of Nigeria can be heard from California to Cape Town. This has led to great recognition and adulation accorded to Nigerian stars all over the continent and even beyond. Anecdotes abound, for example, of Nollywood stars’ popularity rivalling those of top local politicians in many African countries. However, these celebrities largely remain the proverbial prophets unheralded in their own country; screen entertainment stars are rarely acknowledged in public while radio and print media personalities are barely recognized beyond their names.
Street Kicks is therefore an initiative that seeks to remedy this anomaly. Street Kicks aims to present celebrities to the public in a totally informal way: playing the beautiful game of football. Street Kicks also aims to create an avenue of relaxation and public interaction for celebrities. Also aimed at fostering social change, Street Kicks seeks to better the life of street kids by donating to and actively engaging in the cause of organizations that rehabilitate and support street kids.
The uniqueness of Street Kicks stems from the fact that it is the only initiative to use the game of football to bring about social change. Never before have celebrities come together like this to enjoy themselves, entertain people and act as vanguards of social change.
Thus, the initiative will gather a lot of press attention and publicity. This is a great advantage for sponsors and partners whose products and services will be at the foreground of all media attention. The association of such products and services with the celebrities that participate in the initiative will also boost of profile of these sponsors and partners. Also, the publicity and awareness campaign that would herald this event will be so big that other organizations will be jostling for association with Street Kicks.
Street Kicks is put together by Wow Media and Zil Studios.
3. Wow Celebrity Birthday Gig
Though the Quarterly Celebrity Birthday Gig isn’t exactly envisioned as a black tie affair, it will still maintain some aura of semi-formality all done in a fun atmosphere. A quarterly birthday party to honour entertainment celebrities whose birthdays fall within the months of that particular quarter of the year, the event is potentially one of a kind and it promises to be the biggest celebrity party in Nigeria. With upscale venues and a stellar guest list that will include the most respected and recognized players in the industry and beyond, the event will receive well orchestrated media publicity and consequently, attract considerable interest. Guests will interact with celebrities in a very convivial, networking environment.
Highlights of this special event will include the Life Reel segment, some sort of short sentimental documentary, featuring photos, videos and testimonials from friends and colleagues of the celebrants and recount the progress of the stars over the years. There will also be The Surprise Guest segment where celebrants will get a surprise appearance by someone they least expect at the party, possibly a long lost friend, parents or a former protégé. These are meant to inject a lot of sentimental moments into the show.
Even more conventional fare will be packaged in very exciting ways. Unique, customized gifts will also be presented to the celebrants by the organizers, interested sponsors and guests.
Attendance will be strictly by invitation.
